Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan
Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine...
View ArticleCan Bing Predict Reality Show Winners?
Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare. Bing said more types of predictions will be coming in the...
View ArticleSearch Engine Strategies Coming to Atlanta in July, Registration Now Open
The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization...
View Article5 New & Improved Twitter Features Marketers Should Use
Twitter has updated profile pages, introduced direct response ads, beefed up its amplify program, now makes engaging tweets appear larger, and has introduced a video collage. Here are a few brands that...
View ArticleA 5-Step DIY Promotion Guide for Startups to Generate Business Without Google
Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest...
View Article3 Principles of Behavioral Economics That Will Increase Your Web Sales
If your ultimate goal is to get people to buy, you must understand what drives them to make that decision. Different things matter to different people, but here are three key things you can take...
View ArticleMobile Advertising Measurement: Winning the Long Game
Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong...
View ArticleVine Your Way to ClickZ Live San Francisco
ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner will be whisked away to San Francisco for our...
View Article5 Takeaways From the World Cup for Global Search Marketers
How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand exposure and interactivity through social, and determine who will stick around and become...
View ArticleSurvey Says: Stop Making Assumptions About Your Content
Don't just assume why your content is or isn't working - to really understand what's working and what's not, marketers need to dig in, get their hands dirty, and ask the right questions.
View ArticleLink Building for Restaurants: The Ultimate Guide
The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to fit your level of creativity – and the great thing about them...
View ArticleThe Link Graph Conundrum: Why Citations Remain Critical to SEO Survival
These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your site will be sending out the types of signals that...
View ArticleLink Building for Real Estate Websites
Professional home stagers transform homes into showrooms. To get more links to your real estate website and attract more traffic, you also need to stage it. Here are tips on how to optimize your site...
View Article7 Ways Content Marketing is Like a Relay Race
Just as you wouldn't typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways...
View Article6 Ways to Make Your Search Results Shine
There are always new ways to improve your business' search results using Google Knowledge Graph, if you take time to understand search query intent and implement structured markup across your website.
View ArticleA Step-by-Step Guide to Creating Robust Content for the Holiday Season
While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the process of modifying content marketing to suit seasonal changes...
View ArticleNew social media index includes fast-entry IPO rule
Index provider Solactive has created a social media index for Vontobel that includes a rule allowing for extraordinary adjustments in the event of new social media IPOs that meet the entry conditions
View ArticleCliff Diving With Panda, Penguin, and Pirate: Now What?
Things have become too complex for someone who does not practice SEO on a daily basis to jump in and try to fix a penalty themselves.
View ArticleA Quick Start Guide to Schema – Your Competitive Edge
Rich snippets can make your search results stand out, improving click-through rate and traffic to your site.
View ArticleTwitter Lets Users Search for Every Public Tweet Ever Sent
Twitter's new search engine means that you can now search for any tweet ever sent. And there are half a trillion of them now available to view.
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